[ANSOL-geral] iCon Steve Jobs: The Greatest Second Act in the History of Business

André Isidoro Fernandes Esteves aife netvisao.pt
Terça-Feira, 3 de Abril de 2007 - 18:05:39 WEST

Falando sobre o Steve Jobs:

iCon Steve Jobs: The Greatest Second Act in the History of Business 
by Jeffrey S. Young, William L. Simon 
iCon takes a look at the most astounding figure in a business era noted for 
its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, 
Jeffrey Young and William Simon provide new perspectives on the legendary 
creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge 
that left him not only out of Apple, but out of the computer-making business 
entirely. This unflinching and completely unauthorized portrait reveals both 
sides of Jobs’s role in the remarkable rise of the Pixar animation studio, 
also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and 
examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. 
The authors examine the takeover and Jobs’s reinvention of the company with 
the popular iMac and his transformation of the industry with the 
revolutionary iPod. iCon is must reading for anyone who wants to understand 
how the modern digital age has been formed, shaped, and refined by the most 
influential figure of the age–a master of three industries: movies, music, 
and computers. 
ISBN: 978-0-471-72083-6 
368 pages 
May 2005 

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André Esteves

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