ARLA/CLUSTER: A Radiodifusão Publica na Era Digital nos E.U.A.

[João Gonçalves Costa]

[http://www.mije.org/files/u426/vivian_schiller.jpg]
NPR CEO Vivian Schiller said in April, 'We need to make sure
 that we are constantly thinking about a diversity of audience.'
Public broadcasting in the digital age

The Wall Street Journal carries an interview with Vivian Schiller, president and chief executive of National Public Radio (NPR) who predicts Internet radio will take the broadcast tower's place.

NPR is a public-service organization with a mission to provide for an informed public and a goal of universal access.

The interview covers the changes NPR has made to bring their broadcasting to a modern audience and in the interview Vivian Schiller says:

"In the next five to 10 years, Internet radio will take [the broadcast tower's] place, and there's no reason why we should be fearful about it. In fact we should embrace it, especially on mobile. Mobile is the second coming of radio. It has been a godsend for us, because mobile devices are so easy to take with you, and you can listen to any stream you want."

"...whether they're listening via an Internet stream or broadcast, it's identical. So why do we care?"

Read the full Wall Street Journal interview at

http://online.wsj.com/article/SB10001424052748704764404575287070721094884.html?mod=WSJ_Tech_LEFTTopNews
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